“Design-centric organizations out perform others by 211%”

– The Design Management Institute

WHAT WE WERE BORN TO DO

Business is more than just showing and selling—it’s about the experience. In an overcrowded marketplace, people gravitate toward companies and products they feel an emotional connection with.

We don’t just design logos, no siree, Bob! Test Monki is in the branding business, whether we brand a company, person, or product, we create authentic experiences and memorable interactions. Working through brand strategies for clients of all shapes and sizes has equipped us. We know things, and we’re not afraid to use our knowledge. Because business success is so closely tied to brand strategy, we’ve consulted on business strategy, recommended pricing strategy, assessed staffing, and even helped with space planning. We can provide a 360° brand development platform from research to brand idea to collateral development. Or we can specialize our services and tailor them to more foundational services, such as brand architecture, brand portfolio strategy, or messaging strategy. Test Monki can help define what your brand means and how to best position it for growth, bringing a brand to life through creative problem solving and ideas geared towards long term business results. We believe that business is more than just showing and selling—it’s about the experience. In an overcrowded marketplace, people gravitate toward companies and products they feel an emotional connection with.

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1. RESEARCH & ANALYSIS

We conduct deep-dive research and audits to inform, validate, or determine your brand strategy based on business reality.

  • Business strategy
  • Brand audit & assessment
  • Customer journey & experience audit
  • Brand equity analysis & valuation
  • Brand strength measurement
  • Competitor research
  • Trends
  • Demographics
  • Ethnographics
  • Psychographics
  • Market analysis
  • Qualitative & quantitative research
  • Budget review
2. STRATEGY & POSITIONING

We help put a strategic foundation in place that enables alignment, competitive differentiation, and creates the visual and verbal strategy designed to position the brand for success.

  • Brand portfolio strategy
  • Brand idea development
  • Brand positioning
  • Brand essence
  • Brand architecture
  • Archetypes
  • Acquisition & integration strategies
  • Brand alignment
  • Brand promise
  • Brand values
  • Brand voice & tone
  • Brand attributes
  • Brand personality
  • Brand associations
  • Co-branding & partnership strategy
  • New brands
  • Brand refreshes
  • Personal branding
  • B2B branding
  • B2C branding
  • Develop positioning platform
  • Story telling
3. NAMING

We help brands introduce themselves with strong, compelling names, taglines, and naming systems that tell their story in the marketplace.

  • Naming strategies
  • Taglines, slogans, descriptors, and brandlines
  • Nomenclature
  • Name change evaluation
4. BRAND EXPERIENCE

We help bridge the gap from an effective brand strategy to a compelling, holistic brand experience through relevant branded touchpoints.

  • Brand experience assessment & analysis
  • Customer experience mapping & strategy
  • Signature experience design
5. MARKETING

We help put pieces in place to turn prospects into leads and create a clear path to being your next best customer.

  • Marketing communications strategies & planning
  • Inbound marketing
  • Customer acquisition & retention programs
  • Competitive analysis
  • Customer segmentation
  • Customer lifecycle
  • Customer journey mapping
  • Customer profiles/personas
  • New product introduction
  • Launch & implementation program
6. IDENTITY DEVELOPMENT

We create powerful brand identity systems.

  • Brand identity
  • New logo design
  • Logo exploration
  • Corporate identity
  • Sensory identity
  • Color palette
  • Typography style
  • Photography style
  • Iconography style
  • Graphic elements
  • Brand symbols
  • Brand guidelines
7. EXECUTION & TOUCHPOINTS

We help create value through a consistent brand experience.

  • Corporate identity systems
  • Invitations
  • Brochures
  • Branded environments
  • Annual reports
  • Branded merchandise
  • Uniforms
  • Outdoor media
  • Signage and banners
  • Packaging
  • Infographics
  • Proposal design
  • Menu design
  • And more…
8. CONTENT DEVELOPMENT

We help business create relevant branded content with the right context to engage the target audience, drive social proof and sharing, and establish thought leadership.

  • Content development strategies
  • Messaging
  • Copywriting
9. DIGITAL & INTERACTIVE

We help your brand live a dynamic life where it is typically engaged with prospects, leads, customers, employees, investors, and the public at large.

  • Digital strategy
  • User experience strategy
  • SEO strategy
  • SEM strategy
  • Content strategy
  • Information architecture
  • Wireframing
  • Prototyping
  • Website design & development
  • Mobile website design & development
  • App design (front-end)
  • Digital workshops
  • Digital experience
  • Microsites
  • Marketing automation
  • Web banners
  • Online advertising
  • Presentations
  • Email marketing & campaigns
  • Analytics tracking & analysis
10. SOCIAL MEDIA & EVENTS

We help your followers, fans, connections, and friends engage with a branded social experience.

  • Social media strategy
  • Social media design & development
  • Social media management
  • Events strategy
  • Events design & development
  • Advertising
  • Analytics and tracking
  • Ongoing social community management
  • Crowd sourcing
  • Affiliate partnerships

1. RESEARCH & ANALYSIS

We conduct deep-dive research and audits to inform, validate, or determine your brand strategy based on business reality.

  • Business strategy
  • Brand audit & assessment
  • Customer journey & experience audit
  • Brand equity analysis & valuation
  • Brand strength measurement
  • Competitor research
  • Trends
  • Demographics
  • Ethnographics
  • Psychographics
  • Market analysis
  • Qualitative & quantitative research
  • Budget review

2. STRATEGY & POSITIONING

We help put a strategic foundation in place that enables alignment, competitive differentiation, and creates the visual and verbal strategy designed to position the brand for success.

  • Brand portfolio strategy
  • Brand idea development
  • Brand positioning
  • Brand essence
  • Brand architecture
  • Archetypes
  • Acquisition & integration strategies
  • Brand alignment
  • Brand promise
  • Brand values
  • Brand voice & tone
  • Brand attributes
  • Brand personality
  • Brand associations
  • Co-branding & partnership strategy
  • New brands
  • Brand refreshes
  • Personal branding
  • B2B branding
  • B2C branding
  • Develop positioning platform
  • Story telling

3. NAMING

We help brands introduce themselves with strong, compelling names, taglines, and naming systems that tell their story in the marketplace.

  • Naming strategies
  • Taglines, slogans, descriptors, and brandlines
  • Nomenclature
  • Name change evaluation

4. BRAND EXPERIENCE

We help bridge the gap from an effective brand strategy to a compelling, holistic brand experience through relevant branded touchpoints.

  • Brand experience assessment & analysis
  • Customer experience mapping & strategy
  • Signature experience design

5. MARKETING

We help put pieces in place to turn prospects into leads and create a clear path to being your next best customer.

  • Marketing communications strategies & planning
  • Inbound marketing
  • Customer acquisition & retention programs
  • Competitive analysis
  • Customer segmentation
  • Customer lifecycle
  • Customer journey mapping
  • Customer profiles/personas
  • New product introduction
  • Launch & implementation program

6. IDENTITY DEVELOPMENT

We create powerful brand identity systems.

  • Brand identity
  • New logo design
  • Logo exploration
  • Corporate identity
  • Sensory identity
  • Color palette
  • Typography style
  • Photography style
  • Iconography style
  • Graphic elements
  • Brand symbols
  • Brand guidelines

7. EXECUTION & TOUCHPOINTS

We help create value through a consistent brand experience.

  • Corporate identity systems
  • Invitations
  • Brochures
  • Branded environments
  • Annual reports
  • Branded merchandise
  • Uniforms
  • Outdoor media
  • Signage and banners
  • Packaging
  • Infographics
  • Proposal design
  • Menu design
  • And more…

8. CONTENT DEVELOPMENT

We help business create relevant branded content with the right context to engage the target audience, drive social proof and sharing, and establish thought leadership.

  • Content development strategies
  • Messaging
  • Copywriting

9. DIGITAL & INTERACTIVE

We help your brand live a dynamic life where it is typically engaged with prospects, leads, customers, employees, investors, and the public at large.

  • Digital strategy
  • User experience strategy
  • SEO strategy
  • SEM strategy
  • Content strategy
  • Information architecture
  • Wireframing
  • Prototyping
  • Website design & development
  • Mobile website design & development
  • App design (front-end)
  • Digital workshops
  • Digital experience
  • Microsites
  • Marketing automation
  • Web banners
  • Online advertising
  • Presentations
  • Email marketing & campaigns
  • Analytics tracking & analysis

10. SOCIAL MEDIA & EVENTS

We help your followers, fans, connections, and friends engage with a branded social experience.

  • Social media strategy
  • Social media design & development
  • Social media management
  • Events strategy
  • Events design & development
  • Advertising
  • Analytics and tracking
  • Ongoing social community management
  • Crowd sourcing
  • Affiliate partnerships

BRAND EXPERIENCE VS. LOGO DESIGN

At Test Monki, we realize that your brand is only as strong as your customer perceives it. So we don’t just design logos. We create winning brand experiences on the regular. If you think all you need is a logo or you have an idea and you just need someone to execute it, then we’ll give you some sound business advice. Hire a freelancer and become your very own art director for what will probably be the most important business decision you make. Ever. Until you decide to hire us for the full monty in a few years. (That’s the full brand monty, get your mind out of the gutter.)

On the other hand, if you realize that a logo is just the tip of the iceberg when it comes to your brand identity, and that there are many other things that will ultimately shape the success of your brand, then we already like the way you think. Even if we just put that idea in your head. It shows that you are already becoming an expert in getting the most out of your brand by thinking about having Test Monki engineer an engaging experience. That’s right, the process starts way before any concepts are designed and ideas come to fruition. So if you have that thought in your head and you’re wondering what Test Monki can do for your brand…

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