TX Cann MD is a medical cannabis (marijuana) tele-a-doc service in Texas. The owner wanted the brand identity to be approachable and very Texan without being stereotypical. Since the armadillo is the small Texas state animal, we created an armadillo with a weed leaf body for the logo. We also created a brand mascot–his name is Armie. Everyone knows the grass is greener in Texas.
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