The Tickled Tooth

Bonjour! Test Monki was delighted to be able to create the practice naming, brand identity system, creative marketing deliverables, and website design & development for this startup pediatric dentist and orthodontics practice. The client initially requested a French theme. We wanted to do something unique: not Parisian chic, but European playground meets Montmartre market. The color palette is a nod to France’s red, white, and blue, then disrupted it with a joyful yellow—a move that made everything pop. This yellow also ties beautifully to the rubber ducks, bringing warmth and lightness without sacrificing cohesion. Pediatric dental branding done right!