Strategic brand identity systems
Made with love by Test Monki
A boutique, principal-led branding lab that believes strategy comes before design, radical candor beats pleasant nodding, and a brand should sound like you — not like everyone else in your industry with the same three adjectives.
We are exactly this much fun on calls.
fig. 07 — the residents, morale department
Everything you'd want to know before the first date, on one clipboard. We've made the list, now check it twice. Check here to see who's our naughty and nice.
Brand identity systems built to solve business problems — never for art's sake, and not in a million, billion years for trends.
People ask all the time. There are more ways than you'd think — pick a door, or bring your own.
So many people ask "how'd you come up with the name" that the specimen earned its own stand.
Corporate world. Late afternoon. One of the partners, fed up entirely, yells: "Argh, I feel like a test monkey sometimes!"
Light bulb goes off. The other partner loves it. Test Monki is born.
Addendum: the "i" was strategic. (Also, the domain.) Full story available on the call. And come on, who doesn't love a monkey?
— the monkis
fig. 09 — monkis fartis. the name, explained. sort of.
After 17 years of design competitions — and bringing home our fair share of shiny things — we called it. The tally, for posterity, proof, and the occasional ego boost:
Have a quick question? Drop it in the mail slot. (We promise.)