Strategic brand identity systems
Made with love by Test Monki
Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. The principle of balancing the body is done by first determining your Dosha type. Only then can we begin to create balance for ourselves in our health and lifestyle. The name Teala plays off the word Tula which means balance in Sanskrit. If you look closely, you can see how the logo is actually a yoga pose where the body is in perfect balance. They needed a way to stand out on the shelves without resorting to annoying or obnoxious packaging. Our less-is-more strategy was grounded in minimal typography, bold colors, and a library of beautiful photography. The finished product highlights the rainbow of flavors offered, but doesn’t obscure the product with and overly designed packaging.
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