Test Monki
Strategic brand identity systems Made with love by Test Monki
Est. 2009
specimen no. 04 — smile vista · kids dental + orthodontics · denver, co

Smile Vista

Building beautiful smiles.

A kids' dental and ortho practice with the warmth of a summer camp. We gave it a vista, an orange, a campfire, and a tagline worth living up to: building beautiful smiles. What follows is the whole brand world, plate by plate.

COLLECTED denver, coCONTENTS identity system · brand card · touchpoints · socialSTATUS in active useSugar Monki
specimen 01 — the world · where it lives

The world.

Lanterns, log piles, scout knots on the excuse card and a key chain that belongs on a cabin door. Every touchpoint from the same recipe, from the business card to the enamel mug.

Smile Vista identity: the mark, business cards, the campfire, badges Smile Vista world: lantern, referral folder, excuse cards, envelope, mug Smile Vista world: letterhead, note card, key chain, social

the campfire did a lot of the talking.

Say Hi

The next step isn't a proposal. It's a conversation.

Book the call Monki, in a lab coat, name tag and all

Have a quick question? Drop it in the mail slot. (We promise.)

yours could hang here next.