Smile Isle Ortho

For Smile Isle Orthodontics in Tampa Bay, Test Monki developed the practice name and brand identity to capture the laid-back coastal spirit of the region. The centerpiece is a sea turtle emblem topped with a trident-inspired crown—blending ocean symbolism with a clever orthodontic nod. The trident’s three prongs reference the Latin roots of the word (tri meaning three and dentes meaning teeth), while also honoring the doctor’s favorite number. Paired with breezy colors, nautical details, and wave-inspired graphics, the identity creates a polished yet relaxed brand that feels right at home on Florida’s Gulf Coast.