Test Monki
Strategic brand identity systems Made with love by Test Monki
Est. 2009
specimen no. 56 — smile horizon orthodontics · healthcare: orthodontics

Smile Horizon Orthodontics

For Smile Horizon Orthodontics, Test Monki developed the brand identity for a new Washington, D.C. location within the Salt Dental network. The concept centers on the rhythm of the day—pairing sun and moon iconography with the tagline “smiles from day to night.” A refined palette of deep teal, warm gold, and soft neutrals creates a look that feels polished yet approachable, positioning the practice as modern, confident, and welcoming for patients of all ages.

THE WORK tagline · logo design · secondary marks/graphics · brand guidelines / style guideINDUSTRY healthcare: orthodonticsSOURCE the archive
specimen 01 — the world · from the archive

The World.

Smile Horizon Orthodontics — plate a Smile Horizon Orthodontics — plate b Smile Horizon Orthodontics — plate c Smile Horizon Orthodontics — plate d Smile Horizon Orthodontics — plate e
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