Test Monki
Strategic brand identity systems Made with love by Test Monki
Est. 2009
specimen — simon says smile · orthodontics

Simon Says Smile

Where every smile is a win.

An orthodontics brand that plays the game right in the name — deep green, old gold, and arches that feel like a win every visit. Simon says sit up straight. Simon says smile. Everybody wins. (Copy pass to come — Suzy has the full story.)

THE WORK brand identity · touchpointsINDUSTRY orthodonticsSTATUS in active use
specimen 01 — the world · where it lives

The world.

Simon Says Smile — plate a Simon Says Smile — plate b Simon Says Smile — plate c Simon Says Smile — plate d
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