Test Monki
Strategic brand identity systems Made with love by Test Monki
Est. 2009
Test Monki|A Creative Branding Lab
specimen — simon says smile · orthodontics · chamblee, ga

Simon Says Smile

Where every smile is a win.

Dr. Hazie Simon's last name was the whole gift, and the brand unwraps it. A new orthodontic practice in Chamblee, Georgia, dressed in deep green and old gold, with deco arches, a monogram that smiles back, and a game running through every piece. Simon says you're excused. Simon says see you soon. Simon says send 'em our way. Everybody wins.

THE WORK brand identity system · business cards · appointment + excuse cards · referral pad · pocket folder · brochureINDUSTRY orthodonticsSTATUS in active use
specimen 01 — the world · where it lives

The world.

Upscale without the stiffness. Clean lines, a geometric pattern used sparingly, and gold foil where it counts. The appointment card and the school excuse come as a pair you tear apart, the referral pad says send 'em our way, and three gold teeth grin from the back of the folder.

Simon Says Smile Orthodontics logo, a smiling monogram pin, the line Where every smile is a win, and arch-shaped business cards for Dr. Hazie Simon Simon Says Smile welcome pocket folder, deco arch posters, and a Chamblee, Georgia banner Simon Says appointment and school excuse cards: You're excused, See you soon Simon Says Smile brochure, a Send 'em our way referral pad, and three smiling teeth in gold foil

simon says smile. you just did.

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