Rooted Pediatric Dentistry

For Rooted Pediatric Dentistry, Test Monki crafted a joyful, nature-inspired brand identity that captures the warmth and care at the heart of this Pasadena practice. Using the Rose of Sharon—a nod to the sister doctors’ Korean heritage—as the logo centerpiece, the visual system blossoms with charming garden fairies, friendly illustrations, and earthy pastels. The result is a world that feels both whimsical and grounded, helping little patients (and their parents) feel instantly at ease from first visit to full bloom.