RETRO NUTS

 

We were tasked with creating a brand identity for a line of Japanese-style coated peanuts—a snack commonly found in Mexico and Latin America, but not in the United States. With an established brand and target audience in Latin America, the client wanted to expand into the US market with flavors and a brand more appropriate for the clientele. For this new product line the look would be clean, modern, and appealing to picky American shoppers. When we got down to the nuts and bolts of the issue (we couldn’t resist) we discovered there are a myriad of nut and snack options. They needed a way to stand out on the shelves without resorting to annoying or obnoxious packaging. Our less-is-more strategy was grounded in minimal typography, bold colors, and a library of beautiful photography. The finished product highlights the rainbow of flavors offered, but doesn’t obscure the product with and overly designed packaging.

  • Food and Beverage
  • Brand Idea
  • Brand Strategy
  • Brand Identity
  • Logo Design
  • Custom Photography Library
  • Packaging Design
  • 2018 INDIGO DESIGN AWARDS

Gold Award for Packaging

  • 2018 INDIGO DESIGN AWARDS

Gold Award for Brand Identity

  • 2016 PRINT REGIONAL DESIGN AWARDS
    PRINT Mag

Award for Packaging

  • 2016 AMERICAN PACKAGE DESIGN AWARDS
    Graphic Design USA (GDUSA)

Award for Packaging

test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo

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test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo

TEST MONKI

test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo