Strategic brand identity systems
Made with love by Test Monki
A safe place where the lab's own experiments are stored: promos, products, and businesses that never existed — invented because a pun demanded it. None of this was billed to anybody. All of it kept the tools sharp. Browse respectfully; some of these jokes are load-bearing.
Every brand here has a client of one: us.
fig. 15 — the test batch
Absurd businesses with punny names, built like a paying client was watching. There was never a client. There was barely a reason.
The lab occasionally throws itself a party. Here's the proof.
Have a quick question? Drop it in the mail slot. (We promise.)