POP RATIO

When Chief Engagement Officer, Carla Gomez, approached us about naming and branding her new PR & Social Media company, we did a mental fist pump. Carla is an avid art lover, well-traveled, and always smiling. So of course we wanted her new brand to “pop”. The name stems from Latin roots of Populous and Ratio that means “people” and “relationship”. And so, Pop Ratio was born. We used thick black lines paying homage to one of Carla’s favorite artists, Keith Haring, as well as to represent her strong connections with people. The bright colors represent Carla’s “pop” of energy and bright outlook. Cap that off with some clever copy and we have a winner.

INDUSTRY

  • Public Relations

SERVICES

  • Competitor Research and Analysis
  • Naming (Business)
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Logo Design
  • Brand Guidelines
  • Business Card
  • Note Card

AWARDS & ACCOLADES

  • 2019 GRAPHIS DESIGN ANNUAL
    Silver Award for Brand Identity
  • 2018 GRAPHIS BRANDING 7
    Gold Award for Brand Identity
  • 2018 HOW INTERNATIONAL DESIGN AWARDS
    HOW Design
    Merit Award for Brand Identity
  • 9TH ANNUAL HOW LOGO DESIGN AWARDS
    HOW Design
    Award for Brand Identity Application
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  • 2017 HOW INTERNATIONAL DESIGN AWARDS
    HOW Design
    Merit Award for Brand Identity
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Note Worthy Correspondence Card
POP RATIO

When Chief Engagement Officer, Carla Gomez, approached us about naming and branding her new PR & Social Media company, we did a mental fist pump. Carla is an avid art lover, well-traveled, and always smiling. So of course we wanted her new brand to “pop”. The name stems from Latin roots of Populous and Ratio that means “people” and “relationship”. And so, Pop Ratio was born. We used thick black lines paying homage to one of Carla’s favorite artists, Keith Haring, as well as to represent her strong connections with people. The bright colors represent Carla’s “pop” of energy and bright outlook. Cap that off with some clever copy and we have a winner.

INDUSTRY

  • Public Relations

SERVICES

  • Competitor Research and Analysis
  • Naming (Business)
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Logo Design
  • Brand Guidelines
  • Business Card
  • Note Card

AWARDS & ACCOLADES

  • 2019 GRAPHIS DESIGN ANNUAL
    Silver Award for Brand Identity
  • 2018 GRAPHIS BRANDING 7
    Gold Award for Brand Identity
  • 2018 HOW INTERNATIONAL DESIGN AWARDS
    HOW Design
    Merit Award for Brand Identity
  • 9TH ANNUAL HOW LOGO DESIGN AWARDS
    HOW Design
    Award for Brand Identity Application
  • 2017 HOW INTERNATIONAL DESIGN AWARDS
    HOW Design
    Merit Award for Brand Identity
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Note Worthy Correspondence Card

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