PAVENTY & BROWN ORTHODONTICS

Two Oregon-based orthodontics had combined their practices and wanted a new brand identity that would be warm and friendly without coming across as too infantile or baby-ish for their 8-17 year-old market. There aren’t a lot of teenagers that are excited about getting braces. Straight teeth? Yes. A mouth full of metal? Not so much. Our strategy was to create a brand experience that was structured around an adventurer/wilderness feel to refocus the patient’s fear of getting braces to “surviving braces”. Similar to surviving a wilderness adventure, the outdoor theme also pays homage to the many outdoor activities Oregon has to offer.

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For the logo, the bear looks like it was plucked off the top of a totem pole and is the “pillar” for the brand. The color choices were picked to invoke a warm and cuddly (yet masculine) feel. Playful copy was incorporated throughout the printed and promo materials to align with the brand. The practice also has a take-home pack for their patients titled “How to Survive Braces”—a 36-page survivor guide on getting through the ordeal. After they get their braces off, they’re rewarded with a remove the double space here “I Survived Braces” t-shirt.

INDUSTRY

  • Healthcare: Orthodontics

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Refresh
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Copywriting
  • Logo Design
  • Secondary Marks
  • Brand Guidelines
  • Appointment Card/Excuse Letter
  • Braces Survivor Guide
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  • Braces Survival Kit
  • Business Card
  • Buttons/Embossed Seals
  • Notecards
  • Office Brochure
  • Reminder Cards

AWARDS & ACCOLADES

  • 2019 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Bond Box
  • 2018 GRAPHIS BRANDING 7
    Silver Winner for Brand Identity
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Thank You Card
  • 2015 HOW INTERNATIONAL DESIGN AWARDS
    HOW Design
    Award for How to Survive Braces Field Guide
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  • 2015 INTERNATIONAL DESIGN AWARDS
    Award for Playbook Design
  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for How To Survive Braces Field Guide
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Office Brochure
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Survivor Guide
  • 2014 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Branding
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Buttons and Stickers

PAVENTY & BROWN ORTHODONTICS

Two Oregon-based orthodontics had combined their practices and wanted a new brand identity that would be warm and friendly without coming across as too infantile or baby-ish for their 8-17 year-old market. There aren’t a lot of teenagers that are excited about getting braces. Straight teeth? Yes. A mouth full of metal? Not so much. Our strategy was to create a brand experience that was structured around an adventurer/wilderness feel to refocus the patient’s fear of getting braces to “surviving braces”. Similar to surviving a wilderness adventure, the outdoor theme also pays homage to the many outdoor activities Oregon has to offer.

Read More

For the logo, the bear looks like it was plucked off the top of a totem pole and is the “pillar” for the brand. The color choices were picked to invoke a warm and cuddly (yet masculine) feel. Playful copy was incorporated throughout the printed and promo materials to align with the brand. The practice also has a take-home pack for their patients titled “How to Survive Braces”—a 36-page survivor guide on getting through the ordeal. After they get their braces off, they’re rewarded with a remove the double space here “I Survived Braces” t-shirt.

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INDUSTRY

  • Healthcare: Orthodontics

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Refresh
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Copywriting
  • Logo Design
  • Secondary Marks
  • Brand Guidelines
  • Appointment Card/Excuse Letter
  • Braces Survivor Guide
  • Braces Survival Kit
  • Business Card
  • Buttons/Embossed Seals
  • Notecards
  • Office Brochure
  • Reminder Cards

AWARDS & ACCOLADES

  • 2019 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Bond Box
  • 2018 GRAPHIS BRANDING 7
    Silver Winner for Brand Identity
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Thank You Card
  • 2015 HOW INTERNATIONAL DESIGN AWARDS
    HOW Design
    Award for How to Survive Braces Field Guide
  • 2015 INTERNATIONAL DESIGN AWARDS
    Award for Playbook Design
  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for How To Survive Braces Field Guide
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Office Brochure
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Survivor Guide
  • 2014 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Branding
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Buttons and Stickers

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