MATRA

Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. Ayurvedic philosophy indicates that everything in the universe is made up of 5 elements — fire, air, water, earth, and space. Matra means “an element (5 in number)” in Sanskrit. The logo pays homage to a Hamsa containing a hand (with 5 fingers representing the 5 elements) and a tea leaf instead of the “evil eye”. The Hamsa has a special position in India’s rich culture and has become one of their most sacred symbols. Indians call Hamsa, Humsa Hand. The five fingers in the hand of Hinduism represent the five elements of nature and the five energy centers of our body (chakra). It is often decorated with the “evil eye” which is thought to ward off any harm or danger and believed that the symbol is a sign of protection. We put a tea leaf in it’s place to symbolize the tea protecting the body. The Hamsa is meant to be displayed with the fingers facing down to offer the proper protection, bring luck and strength.

INDUSTRY

  • Food and Beverage

SERVICES

  • Competitor Research and Analysis
  • Naming (Product)
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Tagline
  • Logo Design
  • Copywriting
  • Icon Creation
  • In-Store Packaging Audit & Assessment
  • Packaging Design
  • Photography Direction and Editing

AWARDS & ACCOLADES

  • 2017 GRAPHIS LOGO DESIGN 9
    Silver Winner for Logo
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Logo
  • 2017 AMERICAN PACKAGING DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Packaging
  • 2016 BEST BRAND AWARDS
    The Best Brand Awards
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Packaging

MATRA

Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. Ayurvedic philosophy indicates that everything in the universe is made up of 5 elements — fire, air, water, earth, and space. Matra means “an element (5 in number)” in Sanskrit. The logo pays homage to a Hamsa containing a hand (with 5 fingers representing the 5 elements) and a tea leaf instead of the “evil eye”. The Hamsa has a special position in India’s rich culture and has become one of their most sacred symbols. Indians call Hamsa, Humsa Hand. The five fingers in the hand of Hinduism represent the five elements of nature and the five energy centers of our body (chakra). It is often decorated with the “evil eye” which is thought to ward off any harm or danger and believed that the symbol is a sign of protection. We put a tea leaf in it’s place to symbolize the tea protecting the body. The Hamsa is meant to be displayed with the fingers facing down to offer the proper protection, bring luck and strength.

INDUSTRY

  • Food and Beverage

SERVICES

  • Competitor Research and Analysis
  • Naming (Product)
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Tagline
  • Logo Design
  • Copywriting
  • Icon Creation
  • In-Store Packaging Audit & Assessment
  • Packaging Design
  • Photography Direction and Editing

AWARDS & ACCOLADES

  • 2017 GRAPHIS LOGO DESIGN 9
    Silver Winner for Logo
  • 2016 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Honorable Mention for Logo
  • 2017 AMERICAN PACKAGING DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Packaging
  • 2016 BEST BRAND AWARDS
    The Best Brand Awards
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Packaging

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