Hughes & Cozad Orthodontics

Dr. Hughes and team wanted a brand that 1) showcased their ties to the community 2) stood out amongst the competition and 3) created an emotional connection with their target market—moms. Being located in The Woodlands, we felt he needed his brand identity to represent the “woodsy” feel. All his marketing material has a rich wood texture and a sweet, owl character named Owlbert that makes any mom (or dad) go “awww.” Dr. Hughes also needed a kids club logo for the little ones too young for braces but that still wanted to be part of the practice. Hughes ‘lil Hoots was created along with the nest of baby owls for the logo. Their tagline even aligns with the “parent” company—so instead of “established in 2001” they were “hatched in 2001”.

INDUSTRY

  • Healthcare: Orthodontics

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Refresh
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Copywriting
  • Logo Design
  • Secondary Mark
  • Character Creation
  • Banners
Read More
  • Business Card
  • Contests & Promotions
  • In-Office Graphics
  • Into The Woods Guide
  • Info Card
  • Letterhead and Envelope
  • Mailing Label
  • Notecard
  • Out of the Woods Guide
  • Patient Rewards Card
  • Pocket Folders
  • Print Ads
  • Posters
  • Stickers
  • T-Shirts
  • Social Media Posts
  • Website Design (Front-End Design)

AWARDS & ACCOLADES

  • 2018 GRAPHIS DESIGN ANNUAL
    Merit Award for Into The Woods Guide
  • 2017 GRAPHIS LOGO DESIGN 9
    Merit Award for Logo
  • 2016 INTERNATIONAL DESIGN AWARDS
    Gold Award for Out of the Woods Guide for Collateral Material
  • 2016 INTERNATIONAL DESIGN AWARDS
    Silver Award for Out of the Woods Guide for Calendars
  • 2016 INTERNATIONAL DESIGN AWARDS
    Silver Award for Into the Woods Guide for Collateral Material
Read More
  • 2017 GRAPHIS DESIGN ANNUAL
    Silver Winner for Brand Identity
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Playbook
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Stationary
  • 2017 GRAPHIS LETTERHEAD 8
    Silver Winner for Letterhead
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Stationary
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Open House Invite
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2016 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Playbook
  • 2016 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Rope-in-a-Friend
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Playbook
  • 2015 INTERNATIONAL DESIGN AWARDS
    Gold Winner for Catalog Design
  • 2015 INTERNATIONAL DESIGN AWARDS
    Bronze Winner for Collateral Design

Hughes & Cozad Orthodontics

Dr. Hughes and team wanted a brand that 1) showcased their ties to the community 2) stood out amongst the competition and 3) created an emotional connection with their target market—moms. Being located in The Woodlands, we felt he needed his brand identity to represent the “woodsy” feel. All his marketing material has a rich wood texture and a sweet, owl character named Owlbert that makes any mom (or dad) go “awww.” Dr. Hughes also needed a kids club logo for the little ones too young for braces but that still wanted to be part of the practice. Hughes ‘lil Hoots was created along with the nest of baby owls for the logo. Their tagline even aligns with the “parent” company—so instead of “established in 2001” they were “hatched in 2001”.

INDUSTRY

  • Healthcare: Orthodontics

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Refresh
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Copywriting
  • Logo Design
  • Secondary Mark
  • Character Creation
  • Banners
  • Business Card
  • Contests & Promotions
  • In-Office Graphics
  • Into The Woods Guide
  • Info Card
  • Letterhead and Envelope
  • Mailing Label
  • Notecard
  • Out of the Woods Guide
  • Patient Rewards Card
  • Pocket Folders
  • Print Ads
  • Posters
  • Stickers
  • T-Shirts
  • Social Media Posts
  • Website Design (Front-End Design)

AWARDS & ACCOLADES

  • 2018 GRAPHIS DESIGN ANNUAL
    Merit Award for Into The Woods Guide
  • 2017 GRAPHIS LOGO DESIGN 9
    Merit Award for Logo
  • 2016 INTERNATIONAL DESIGN AWARDS
    Gold Award for Out of the Woods Guide for Collateral Material
  • 2016 INTERNATIONAL DESIGN AWARDS
    Silver Award for Out of the Woods Guide for Calendars
  • 2016 INTERNATIONAL DESIGN AWARDS
    Silver Award for Into the Woods Guide for Collateral Material
  • 2017 GRAPHIS DESIGN ANNUAL
    Silver Winner for Brand Identity
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Playbook
  • 2017 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Stationary
  • 2017 GRAPHIS LETTERHEAD 8
    Silver Winner for Letterhead
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Stationary
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Open House Invite
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2016 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Playbook
  • 2016 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Rope-in-a-Friend
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Playbook
  • 2015 INTERNATIONAL DESIGN AWARDS
    Gold Winner for Catalog Design
  • 2015 INTERNATIONAL DESIGN AWARDS
    Bronze Winner for Collateral Design

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