ESPRIT INTERNATIONAL SCHOOL

At Esprit, we felt the “colorfulness” of the school comes through in the vibrancy of their student body. A black and white color palette allows the school brand to be the foundation while their students bring life to the creative.

As we explored the idea of something new to represent the Esprit brand, one logo simply could not authentically represent the identity of the school, which is derived by the diverse individualities of their students. For that reason, we picked a system of logos, spanning from playful to strong, that can be used interchangeably.

Read More

The decision was made to change the school mascot to an animal with symbolism that better reflects their teaching ideology and student body. Wolves have the freedom to thrive independently while always having the support and strength of the pack when needed. Known for their sharp intelligence, complex and evolved communication skills, and deep connection with instincts, wolves are highly committed to family and community. Just like their students!

You will notice the color red used on numbers throughout the brand. We used red to mimic a vintage rubber stamp and pay homage to their old school color. We used actual students in all their photography and illustrated each photo to include the student’s aspirations or hobby.

INDUSTRY

  • Education

SERVICES

  • Competitor Research and Analysis
  • Brand Refresh
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Tagline
  • Logo System Design
  • Applications & Forms
  • Banners
Read More
  • Business Card
  • Curriculum Guides
  • Diplomas
  • E-Newsletter Template
  • Exterior Signage Design
  • Join the Pack Referral Kit
  • Mascot Strategy & Design
  • Photo Shoot
  • Pocket Folder & Grade-Level Inserts
  • Print Ads
  • Social Media Posts
  • Sports Uniforms
  • T-Shirts
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Website Design and Development

AWARDS & ACCOLADES

  • 2019 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website
  • 2019 GRAPHIS DESIGN ANNUAL
    Silver Award for Brand Identity
  • 2018 GRAPHIS BRANDING 7
    Honorable Mention for Brand Identity
  • 2018 INDIGO DESIGN AWARDS
    Gold Award for Brand Identity
  • 2018 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2018 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website

ESPRIT INTERNATIONAL SCHOOL

At Esprit, we felt the “colorfulness” of the school comes through in the vibrancy of their student body. A black and white color palette allows the school brand to be the foundation while their students bring life to the creative.

As we explored the idea of something new to represent the Esprit brand, one logo simply could not authentically represent the identity of the school, which is derived by the diverse individualities of their students. For that reason, we picked a system of logos, spanning from playful to strong, that can be used interchangeably.

Read More

The decision was made to change the school mascot to an animal with symbolism that better reflects their teaching ideology and student body. Wolves have the freedom to thrive independently while always having the support and strength of the pack when needed. Known for their sharp intelligence, complex and evolved communication skills, and deep connection with instincts, wolves are highly committed to family and community. Just like their students!

You will notice the color red used on numbers throughout the brand. We used red to mimic a vintage rubber stamp and pay homage to their old school color. We used actual students in all their photography and illustrated each photo to include the student’s aspirations or hobby.

INDUSTRY

  • Education

SERVICES

  • Competitor Research and Analysis
  • Brand Refresh
  • Brand Strategy
  • Brand Idea
  • Brand Identity System
  • Tagline
  • Logo System Design
  • Applications & Forms
  • Banners
  • Business Card
  • Curriculum Guides
  • Diplomas
  • E-Newsletter Template
  • Exterior Signage Design
  • Join the Pack Referral Kit
  • Mascot Strategy & Design
  • Photo Shoot
  • Pocket Folder & Grade-Level Inserts
  • Print Ads
  • Social Media Posts
  • Sports Uniforms
  • T-Shirts
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Website Design and Development

AWARDS & ACCOLADES

  • 2019 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website
  • 2019 GRAPHIS DESIGN ANNUAL
    Silver Award for Brand Identity
  • 2018 GRAPHIS BRANDING 7
    Gold Award for Brand Identity
  • 2018 INDIGO DESIGN AWARDS
    Gold Award for Brand Identity
  • 2018 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2018 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website

OTHER PROJECTS YOU MIGHT LIKE

Because everyone loves cool stuff

I’VE SEEN ENOUGH // Let’s Work Together

Pin It on Pinterest