DENTAL DERBY

We were tasked with creating a one-of-a-kind brand for a pediatric dentist that revolved around horse riding, one of the most popular sports and pastimes of the Southern Pines area. Our challenge was to execute this horse racing/derby theme without coming across as kitschy, cheesy, or predictable. The client also didn’t want something too Vegas-style or off-putting for parents. We were able to spin what is traditionally thought of as an activity for an older demographic in a way that was fun and whimsical. Not only was the visual identity created, but we also took the client’s dull dentistry language and turned it into content that was imaginative for children.

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Before “opening day”, the client wanted to do a generic direct mail postcard that said “we’re open”. We took that idea a step further by enhancing the brand experience and designing an announcement card with a tear-off ticket/business card that would pique the interest of local parents and clients. That branded racing feel was veined throughout all print, digital, and environmental pieces. The children even get to go to the Winner’s Circle if they don’t have any cavities and get their picture taken sitting on a life-size horse. Each patient room is cleverly named after a famous race horse. For their reward program, the kids earn “Derby Dollars” which are even signed by Toby, the Dental Derby jockey.

INDUSTRY

  • Healthcare: Pediatric Dentistry

SERVICES

  • Competitor Research and Analysis
  • Brand Identity System
  • Logo Design
  • Secondary Mark
  • Brand Guidelines
  • Brand Announcement
  • Business Cards
  • Copywriting
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  • Derby Dollars
  • Doctor’s Referral Pad
  • Info Card
  • Notecard
  • Report Card
  • Curated Stock Photography Library
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Website Design and Development

AWARDS & ACCOLADES

  • 2018 GRAPHIS BRANDING 7
    Silver Award for Brand Identity
  • 2017 GRAPHIS LOGO DESIGN 9
    Silver Award for Logo
  • 2017 GRAPHIS DESIGN ANNUAL
    Merit Award for Brand Identity
  • 2014 INTERNATIONAL DESIGN AWARDS
    Bronze Award for Brand Identity
  • 2014 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Announcement
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  • ADOBE MUSE SITE OF THE DAY
    Featured Site of the Day (February 11, 2015)
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Announcement Card
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Branding
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Patient Score Card

DENTAL DERBY

We were tasked with creating a one-of-a-kind brand for a pediatric dentist that revolved around horse riding, one of the most popular sports and pastimes of the Southern Pines area. Our challenge was to execute this horse racing/derby theme without coming across as kitschy, cheesy, or predictable. The client also didn’t want something too Vegas-style or off-putting for parents. We were able to spin what is traditionally thought of as an activity for an older demographic in a way that was fun and whimsical. Not only was the visual identity created, but we also took the client’s dull dentistry language and turned it into content that was imaginative for children.

Read More

Before “opening day”, the client wanted to do a generic direct mail postcard that said “we’re open”. We took that idea a step further by enhancing the brand experience and designing an announcement card with a tear-off ticket/business card that would pique the interest of local parents and clients. That branded racing feel was veined throughout all print, digital, and environmental pieces. The children even get to go to the Winner’s Circle if they don’t have any cavities and get their picture taken sitting on a life-size horse. Each patient room is cleverly named after a famous race horse. For their reward program, the kids earn “Derby Dollars” which are even signed by Toby, the Dental Derby jockey.

INDUSTRY

  • Healthcare: Pediatric Dentistry

SERVICES

  • Competitor Research and Analysis
  • Brand Identity System
  • Logo Design
  • Secondary Mark
  • Brand Guidelines
  • Brand Announcement
  • Business Cards
  • Copywriting
  • Derby Dollars
  • Doctor’s Referral Pad
  • Info Card
  • Notecard
  • Report Card
  • Curated Stock Photography Library
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Website Design and Development

AWARDS & ACCOLADES

  • 2018 GRAPHIS BRANDING 7
    Silver Award for Brand Identity
  • 2017 GRAPHIS LOGO DESIGN 9
    Silver Winner for Logo
  • 2017 GRAPHIS DESIGN ANNUAL
    Merit Award for Brand Identity
  • 2014 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Bronze Award for Brand Identity
  • 2014 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Honorable Mention for Announcement
  • ADOBE MUSE SITE OF THE DAY
    Featured Site of the Day (February 11, 2015)
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Announcement Card
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Branding
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Patient Score Card

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