CRUST PIZZA CO.

Residents of The Woodlands, TX have come to know and love the great food and ambiance in a family-friendly environment that Crust Pizza Co. has provided. Expansion plans helped our clients realize they wanted a slightly more versatile brand identity with a logo that wasn’t tied to any one particular geographic location. Our challenge was to strategically refresh the brand in a way that didn’t confuse existing customers or make it seem as though Crust Pizza Co. had been bought out by another pizza company. The approach was to be evolutionary, rather than revolutionary, to build on the existing equity in place with a growing, loyal fan base. We also had the opportunity to help with the dining experience at multiple touch points to help bring the new brand to life in a way that leaves guests craving more.

INDUSTRY

  • Food and Beverage

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Identity System
  • Brand Refresh
  • Brand Strategy
  • Brand Identity System
  • Logo Design
  • Brand Guidelines
  • Business Cards
  • Comment Cards
  • Contest & Promotions
  • Exterior Signage Design
  • In-Store Graphics
  • Menus (In-House and To-Go)
  • Photo Shoots
Read More
  • Table Numbering
  • Social Media Posts
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Website Design and Development

AWARDS & ACCOLADES

  • 2018 INDIGO AWARDS
    Silver Award for Brand Identity
  • 2018 GRAPHIS BRANDING 7
    Gold Award for Brand Identity
  • 2018 GRAPHIS DESIGN ANNUAL
    Gold Award for Logo
  • 2017 GRAPHIS DESIGN ANNUAL
    Silver Award for Print Promotions
  • 2017 GRAPHIS LOGO DESIGN 9
    Gold Winner for Logo
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Logo
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  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Branding Identity
  • 2016 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design

CRUST PIZZA CO.

Residents of The Woodlands, TX have come to know and love the great food and ambiance in a family-friendly environment that Crust Pizza Co. has provided. Expansion plans helped our clients realize they wanted a slightly more versatile brand identity with a logo that wasn’t tied to any one particular geographic location. Our challenge was to strategically refresh the brand in a way that didn’t confuse existing customers or make it seem as though Crust Pizza Co. had been bought out by another pizza company. The approach was to be evolutionary, rather than revolutionary, to build on the existing equity in place with a growing, loyal fan base. We also had the opportunity to help with the dining experience at multiple touch points to help bring the new brand to life in a way that leaves guests craving more.

INDUSTRY

  • Food and Beverage

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Identity System
  • Brand Refresh
  • Brand Strategy
  • Brand Identity System
  • Logo Design
  • Brand Guidelines
  • Business Cards
  • Comment Cards
  • Contest & Promotions
  • Exterior Signage Design
  • In-Store Graphics
  • Menus (In-House and To-Go)
  • Photo Shoots
  • Table Numbering
  • Social Media Posts
  • SEO Strategy
  • User Experience (UX) Strategy
  • Website Design and Development
  • Mobile Website Design and Development

AWARDS & ACCOLADES

  • 2018 INDIGO AWARDS
    Silver Award for Brand Identity
  • 2018 GRAPHIS BRANDING 7
    Gold Award for Brand Identity
  • 2018 GRAPHIS DESIGN ANNUAL
    Gold Award for Logo
  • 2017 GRAPHIS DESIGN ANNUAL
    Silver Award for Print Promotions
  • 2017 GRAPHIS LOGO DESIGN 9
    Gold Winner for Logo
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2016 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Logo
  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Branding Identity
  • 2016 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design

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