BETCHES

Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold. Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.

INDUSTRY

  • Entertainment/Lifestyle

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Consulting
  • Brand Refresh
  • Brand Identity System
  • Logo Design
  • Business Card
  • Clothing Tag
  • LookBook Design
  • Promotional Card
  • Digital and Social Media Workshop
  • User Experience (UX) Strategy
  • Website (Front-End Design)

AWARDS & ACCOLADES

  • 2016 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for UX/UI
  • 2015 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for LookBook
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Clothing Label
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Spring 2015 Luxe Collection LookBook

BETCHES

Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold. Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.

INDUSTRY

  • Entertainment/Lifestyle

SERVICES

  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Consulting
  • Brand Refresh
  • Brand Identity System
  • Logo Design
  • Business Card
  • Clothing Tag
  • LookBook Design
  • Promotional Card
  • Digital and Social Media Workshop
  • User Experience (UX) Strategy
  • Website (Front-End Design)

AWARDS & ACCOLADES

  • 2016 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for UX/UI
  • 2015 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Honorable Mention for LookBook
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Clothing Label
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Spring 2015 Luxe Collection LookBook

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