In the beverage industry, the point of purchase is typically the last opportunity to convince customers to buy your product. Having the right materials in place can make a difference. Premier Merchandising had an established history of equipping print shops at beverage distributors to help make the buying decision happen and got to the point where they needed a brand refresh. We created a logo that is modern and sleek, while still maintaining the core CMYK representation to signify the core business is still strong. We carried that theme through the collateral, from a 12-page brochure to business cards to their website.