Test Monki
Strategic brand identity systems Made with love by Test Monki
Est. 2009
specimen no. 46 — oyster ortho · orthodontics · mobile, al

Oyster Ortho

Mobile's home for pearly whites.

A Mobile, Alabama practice the community had trusted for forty years needed a name of its own. We named it Oyster Ortho: the local catch, a shell that stands for beauty and strength, and — look closely — rather tooth-shaped. Then the name did the rest of the work. Smile, the world is your oyster.

THE WORK naming · brand identity system · business cards · brochure · brand announcement · social templatesINDUSTRY healthcare: orthodonticsSOURCE the archive
specimen 01 — the world · where it lives

The World.

Watercolor oysters and lemons, a striped beach umbrella, bay blues and one sharp citron: Mobile Bay with a little Italian coast in its accent, a nod to where the doctor once practiced. It carries from the business card to the brochure to the tablecloth at community events.

Oyster Ortho business cards and a navy mark reading Mobile's home for pearly whites, with the office brochure Oyster Ortho brand announcement card, Get ready for a fresh new look, with watercolor lemons Oyster Ortho logo with an oyster shell mark, the line Orthodontics for all, and watercolor lemons, oyster and striped umbrella Watercolor oysters with pearls, an Aww shucks, we love Mobile Bay tablecloth, and Smile, the world is your oyster Oyster Ortho buttons and Instagram templates: Show off those pearly whites and Aww shucks The Oyster Ortho brand identity system: logo, buttons, brochure, business cards, social templates and announcement

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