Strategic brand identity systems
Made with love by Test Monki
A brand identity that brings the aloha spirit to SoCal. A pediatric dentist in Southern California wanted her new practice to reflect her Hawaiian heritage without looking like a cheesy kids luau. Test Monki was hired to both give the practice a name and a cohesive brand identity system. We came up with the name HulaGrins (it’s genius, if we do say so ourselves). The logo is an homage to the dashboard dancing hula girls that everyone loves. The doctor wanted to make sure the brand was both retro and modern. She loves flowers so we incorporated a modern twist on the Hawaiian flowers—plumeria and hibiscus.
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