HALLIBURTON

 

One of the biggest challenges a company faces is how to structure and manage their portfolio of brands. Having the right brand architecture creates an easily identifiable communication system that puts brand equity where it belongs. With 13 Product Service Lines (PSLs) and over 1,000 products, services, and solutions available to their clients, Halliburton was at a crossroads where inaction could lead to increased dissonance, churn, and cost. Test Monki worked with the C-Suite, Executives, and Corporate Marketing team to put a strong brand system in place, developing a new and improved brand strategy, brand platform (messaging), and a simplified brand identity. The goal was to create a unified brand look across PSLs that was operational in the sense that marcom teams across the globe could execute effectively and deliverables would always be recognizable as being Halliburton.

  • Oilfield Services
  • Qualitative Research
  • Quantitative Research
  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Equity Analysis
  • Brand Strength Measurement
  • Brand Strategy
  • Brand Platform
  • Brand Messaging
  • Brand Identity System
  • Brand Consulting
  • Brand Anthem Book
  • Brand Guidelines
  • Deliverable Design
  • Template Development
  • 2017 AMA CRYSTAL AWARDS
    AMA Houston Chapter

Award for Branding/Rebranding

  • 2017 AMA CRYSTAL AWARDS
    AMA Houston Chapter

Award for White Paper

test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design

OTHER PROJECTS YOU MIGHT LIKE

Because everyone loves cool stuff

test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design

TEST MONKI

test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design