specimen no. 28 — halcomb orthodontics · orthodontics · queen creek, az

Halcomb Orthodontics

Fresh smiles made daily.

A brand-new practice in Queen Creek, Arizona, with one word to build on: fresh. We took it literally. The logo is a clean black script with AZ tucked on top, and Arizona citrus does the talking around it. Smiles are the slice of life.

THE WORK brand identity system · secondary marks + pattern · business cards · referral pad · refer-a-friend cardsINDUSTRY healthcare: orthodonticsSOURCE the archive

1The World

specimen 01 — the world · where it lives

The World.

Black, white and exactly one orange. A referral pad that says let's get things straight, a popsicle-shaped card that invites friends to join the dream team, patches, a tee, and a toothpaste tube that tells you to keep it fresh.

Orange trees, a Fresh smiles made daily sign, a Keep it fresh toothpaste tube, and Let's get things straight referral pads

A Living the dream-sicle tee, popsicle-shaped refer-a-friend cards, embroidered patches, and a Thanks for picking us card

thanks for picking us. (it's on the card.)

Next world ›Halliburton

Say Hi

The next step isn't a proposal. It's a conversation.

Book the call Monki, in a lab coat, name tag and all

Have a quick question? Drop it in the mail slot. (We promise.)

yours could hang here next.