Test Monki
Strategic brand identity systems Made with love by Test Monki
Est. 2009
You're Very Inquisitive

Ask us anything.

These are the questions that come up most, answered the way we'd answer them across a table. If yours isn't here, bring it to the call. We've never once minded a question.

If yours isn’t here, that’s a great excuse to ask.
An hourglass with the residents inside, waiting fig. 08 — time, as measured in feedback rounds
The Card File

Pull a card.

Twelve cards, three drawers: the money questions, the lab questions, and the ones people ask when they've been reading the footer.

Drawer 01 — money & time
01What does it cost?money

Ahhh, it always comes down to money. Fair.

The honest answer: it depends on what we're building, and we don't do mystery pricing. We're transparent about exact numbers on the very first call, once we understand what you actually need. Quoting before that would be guessing, and you deserve better than a guess. What we'll say here: a complete brand identity system is a five-figure investment, engagements start at $10k, and it's built custom every time. No templates, no shortcuts, no junior handoffs.

What moves the number up: deep brand strategy, a website, photoshoots, tight deadlines, extra revisions. What keeps it friendly: a comfortable timeline and decisive feedback.

The fastest route to a real number is the call. Book it, ask us anything, including this.

Book the call
02How do we get started?start

One step: book the call.

It's about an hour (sometimes more) on a web meeting. We walk you through how we work, show you real projects like yours, and answer everything, including the money question. We call it our Peek Behind the Curtain. No pitch theater, no obligation. If we're a fit, you'll know by the end. (So will we.)

Book the call
03How long will the project take?time

Longer than a logo, faster than you'd fear. The first four to six weeks of any custom engagement are pure research and strategy, the deep dig that makes everything after it work. Concepts come after that, never before. Start to finish, a fully custom brand identity runs four to five months; add a website and it runs longer. Rome, day, etc.

Need a complete brand on a faster clock? Sugar Monki pre-made kits are ready in four to six weeks. Browse, pick, done.

We're a small studio and we're choosy. We take on a limited number of projects each season so every one gets our full attention, and our calendar books ahead. If you're committed, tell us early and we'll hold your place in line.

One thing we'll say plainly: responsive feedback is the biggest job you have in this process. When feedback stalls, the delivery date moves with it. Indecision is the only thing that's ever made us rush design, and rushing design is how brands end up beige. We'll always protect the deadline together; we just can't protect it alone.

04How does payment work?money

Simply. Online invoicing, all major cards and checks accepted, terms laid out in writing before anything starts. The details live on the call and in your agreement, where they belong.

Drawer 02 — the lab
05Do you only do dental?who

No, and we'd like a word with whoever started that rumor. Dentists and orthodontists found us early and told their friends, so the wall has a lot of smiles on it. It also has an energy giant, a pizza chain, a waterpark, a nut company and a tea. Same obsession every time: a brand that looks like you, not like your industry. If you're the only one of your kind in the room, good. We like firsts.

06Do you work outside Texas?where

Constantly. The lab is wherever we are, the meetings happen on a web call, and the work has shipped to clients across the country and a few past the border. If you can make a video call, you're local enough.

07What exactly is a brand identity system?what

Everything that makes people recognize you before they read your name. The strategy underneath (who you are, who you're for, why anyone should care), the name and the mark, the colors, the type, the voice, and the rules for how all of it behaves across every place your brand shows up, from the sign on the door to the confirmation email. A logo is one part. The system is the whole organism, built so it stays consistent when we're not in the room.

That's what we build, start to finish. See what's in the drawer.

08I love one of the logos you did for a client. Can I have one just like it?no

We're very flattered, but that would defeat the purpose of branding in the first place. Your brand should be unique to your business. We'd be more than happy to build you a custom-fitted one that's uniquely your own.

09Can you design me a campaign for $150?no

No. We love our jobs, but we're also a for-profit business with bills to pay. Our expertise, combined with the time a project takes (research, strategy, design, the rest) isn't free. You can't expect something of value for nothing. For the dirty details, see What does it cost? above.

Drawer 03 — the lore
10Do you know you spelled Test Monki wrong?lore

We did?!? Thanks for letting us know. Yes, we know we spelled it wrong, but like most things we do, there was a strategic reason behind it (besides the domain not being available). Yes, the "i" has a story too. Ask us on the call.

11Do you guys actually test monkeys?lore

No. We do a lot of things here at Test Monki, but testing animals (monkeys or otherwise) is not one of them. The residents are rubber. To get a better idea of our capabilities, see What We Do.

12I'm getting my PhD in chemistry, but I love brand. Can I come intern with you guys?lore

Thank you for your interest, but nope. Your skills kind of scare us. The most mixing we ever do is iced tea with lemon. However, we love collaborating with other creative people and vendors, so have a look at the Classifieds.

Say Hi

The next step isn't a proposal. It's a conversation.

Book the call Monki, in a lab coat, name tag and all

Have a quick question? Drop it in the mail slot. (We promise.)

ask the rest on the call.