At Esprit, we felt the “colorfulness” of the school comes through in the vibrancy of their student body. A black and white color palette allows the school brand to be the foundation while their students bring life to the creative.
As we explored the idea of something new to represent the Esprit brand, one logo simply could not authentically represent the identity of the school, which is derived by the diverse individualities of their students. For that reason, we picked a system of logos, spanning from playful to strong, that can be used interchangeably.
Gold Award for Brand Identity