EATON

 

In 2012, Cooper Industries and Eaton merged to create the biggest M&A of that year. Eaton came to us with the challenge of integrating the house of brands that was Cooper into the branded Eaton house. Test Monki researched over 20,000 pages of brochures, web content, etc. to create a logo architecture tree for each of Cooper’s seven divisions that showed the logos in use from a macro to micro view. Once Eaton saw a snapshot of Cooper’s current brands, they were able to conduct brand equity research on the star brands. Meanwhile, we helped create the integration communication strategy that would communicate the transition of the Cooper brands moving into the Eaton look and feel.

  • Industrial Manufacturer and Electrical Equipment Supplier
  • Brand Architecture Research and Study
  • Brand Architecture Logo Trees
  • Global Logo Map
  • Integration Campaign Strategy and Deliverables
  • Curated Stock Photography Library
  • OTC Trade Show Graphics for Cooper/Eaton Booth
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign

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test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign

TEST MONKI

test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign
test monki, eaton, eaton corporation, brochure design, branding, corporate communications, corporate brochure design, integration campaign