Dental Derby

We were tasked with creating a one-of-a-kind brand for a pediatric dentist that revolved around horse riding, one of the most popular sports and pastimes of the Southern Pines area. Our challenge was to execute this horse racing/derby theme without coming across as kitschy, cheesy, or predictable. The client also didn’t want something too Vegas-style or off-putting for parents. We were able to spin what is traditionally thought of as an activity for an older demographic in a way that was fun and whimsical. Not only was the visual identity created, but we also took the client’s dull dentistry language and turned it into content that was imaginative for children.