Core Integrity

Fresh off their acquisition of two complementary pipeline and asset inspection companies, this client needed a new brand to reflect their leadership position in the integrity management space and for employees to rally around, while also driving interest from other potential acquisitions or an acquirer. Tasked with everything from naming and logo design all the way down to collateral creation and strategic execution, we created a strong name paired with a brand identity that employees could wear with pride. With a bold custom photography library, crisp color scheme, and a mix of strong modern typography, this brand helped keep the assets flowing.