BETCHES

 

Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold. Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.

  • Entertainment/Lifestyle
  • Brand Identity
  • Logo Design
  • Business Card
  • LookBook Design
  • Promotional Card
  • Clothing Tag
  • Digital Strategy
  • Digital and Social Media Workshop
  • User Experience (UX) Strategy
  • Website (front-end design)
  • 2016 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)

Award for UX/UI

  • 2015 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards

Honorable Mention for LookBook

  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)

Award for Clothing Label

  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Spring 2015 Luxe Collection Lookbook
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TEST MONKI

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betches, test monki, betches love this, logo design, branding, brand identity, modern logo design, entertainment logo, new york city