As a company in a saturated marketplace, Arciteq needed an identity that aligned with their focus on virtualizing networking, consulting, and disaster recovery. The brand identity and web presence had to immediately establish credibility in a saturated marketplace filled with players that have been serving the niche for decades. Our solution included a color palette that eschews vibrancy and energy in an industry sometimes known as stagnant and not forward-thinking. The user experience of our client’s website is built upon the foundation of less is more. Letting people find what they need easily is vital to success, as well as a focus on imagery that makes it obvious what Arciteq does.