Business is more than just showing and selling—it’s about the experience. In an overcrowded marketplace, people gravitate toward companies and products they feel an emotional connection with.
We don’t just design logos, no siree, Bob! Test Monki is in the branding business, whether we brand a company, person, or product, we create authentic experiences and memorable interactions. Working through brand, marketing, and digital strategies for clients of all shapes and sizes has equipped us. We know things, and we’re not afraid to use our knowledge. Because business success is so closely tied to brand strategy, we’ve consulted on business strategy, recommended pricing strategy, assessed staffing, and even helped with space planning. We can provide a 360° brand development platform from research to brand idea to collateral development. Or we can specialize our services and tailor them to more foundational services, such as brand architecture, brand portfolio strategy, or messaging strategy. Test Monki can help define what your brand means and how to best position it for growth, bringing a brand to life through creative problem solving and ideas geared towards long term business results.
We conduct deep-dive research and audits to inform, validate, or disintegrate your brand strategy based on business reality.
We help create brand value through strategy and tactics that drive the creative expressions designed to drive differentiation from the competition and maximize customer relevancy.
We help bridge the gap from an effective brand strategy to a compelling, holistic brand experience through relevant branded touchpoints.
We help put pieces in place to turn prospects into leads and create a clear path to being your next best customer.
We create powerful visual expressions of your brand to help influence the perceptions and actions of your target audience.
We help brands express authenticity through designed touchpoints that can evolve over time to enhance relevancy to the target audience.
We help businesses create relevant branded content with the right context to engage the target audience, drive social proof and sharing, and establish thought leadership.
We help engineer a branded in-location experience to engage, instruct, bring comfort, and elevate transactional efficiency.
We help your brand live a dynamic life where it is typically engaged with prospects, leads, customers, employees, investors, and the public at large.
We help your followers, fans, connections, and friends engage with a branded social experience.
BRAND RESEARCH, ANALYSIS & AUDITS
BRAND STRATEGY & DEVELOPMENT
BRAND IDENTITY DEVELOPMENT
DESIGN & EXPRESSION
STRATEGY & RESEARCH
DIGITAL & SOCIAL MEDIA
EXECUTION & PRODUCTION
At Test Monki, we realize that your brand is only as strong as your customer perceives it. So we don’t just design logos. We create #winning brand experiences on the regular. If you think all you need is a logo or you have an idea and you just need someone to execute it, then we’ll give you some sound business advice. Hire a freelancer and become you’re very own art director for what will probably be the most important business decision you make. Ever. Until you decide to hire us for the full monty in a few years. (That’s the full brand monty, get your mind out of the gutter.)
On the other hand, if you realize that a logo is just the tip of the iceberg when it comes to your brand identity, and that there are many other things that will ultimately shape the success of your brand, then we already like the way you think. Even if we just put that idea in your head. It shows that you are already becoming an expert in getting the most out of your brand by thinking about having Test Monki engineer an engaging experience. That’s right, the process starts way before any concepts are designed and ideas come to fruition. So if you have that thought in your head and you’re wondering what Test Monki can do for your brand...
Your brand experience is made up of things that can be seen (logo, color palette, typography style, marketing collateral, website) and things that are just beneath the surface (brand idea, brand strategy, brand voice, brand positioning). And just like an iceberg, if the proper attention isn’t given to what’s below the surface it can lead to a catastrophe where you brand is JUST your logo.
Think of your brand experience like an iceberg. While your logo is a vital component because it is the most visible element of your brand identity, your logo really is just the tip of the iceberg.