Dr. Paul Field is a fun-loving pediatric dentist that digs anything quirky, vintage, and whimsical. So naturally, when he wanted to open up his own practice, his knew his brand identity had match his personality. With the business name being Shoreline, he asked for something ocean-themed but not gaudy. We created a badge-type logo with several elements to hit his needs. Winston the whale “anchors” the logo and proudly sports an origami boat hat and a mischievous smile. The three waves represent Dr. Field’s three children and the city finishes off the logo with a smile.