A snack you’ll go nuts for

We were tasked with creating a brand identity for a line of Japanese-style coated peanuts—a snack commonly found in Mexico and Latin America, but not in the United States. With an established brand and target audience in Latin America, the client wanted to expand into the US market with flavors and a brand more appropriate for the clientele. For this new product line the look would be clean, modern, and appealing to picky American shoppers. When we got down to the nuts and bolts of the issue (we couldn’t resist) we discovered there are a myriad of nut and snack options.

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    They needed a way to stand out on the shelves without resorting to annoying or obnoxious packaging. Our less-is-more strategy was grounded in minimal typography, bold colors, and a library of beautiful photography. The finished product highlights the rainbow of flavors offered, but doesn’t obscure the product with and overly designed packaging.

test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, japanese coated peanuts, food photography, branding, brand identity
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, nuts packaging
test monki, retro nuts, packaging design, food packaging design, branding, brand identity, graphic design, logo design, retro logo

RETRO NUTS

Houston, TX

INDUSTRY

Food and Beverage

SERVICES

  • Brand Idea
  • Brand Strategy
  • Brand Identity
  • Logo Design
  • Custom Photography Library
  • Packaging Design

AWARDS & RECOGNITION

  • 2016 PRINT REGIONAL DESIGN AWARDS
    Award for Packaging
  • 2016 AMERICAN PACKAGE DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Packaging

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Talk to Test Monki and take your brand to the next level.

Market Street

9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

© 2017 Test Monki, LLC.
All Rights Reserved

Brad Petak