PAVENTY & BROWN ORTHODONTICS

Various Locations, OR

INDUSTRY

Healthcare: Orthodontics

SERVICES

  • Brand Idea
  • Brand Strategy
  • Logo Design
  • Braces Survivor Guide
  • Appointment Card Sleeve with Excuse Letter
  • Business Card
  • Reminder Postcards
  • Buttons/Embossed Seals
  • Office Brochure

AWARDS & RECOGNITION

  • 2016 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA) 
    Award for How to Thank You Card
  • 2015 HOW INTERNATIONAL DESIGN AWARDS
    Award for How to Survive Braces Field Guide
  • 2015 INTERNATIONAL DESIGN AWARDS
    Silver Winner for Survivor Guide
  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA) 
    Award for How to Survive Braces Field Guide
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA) 
    Award for Office Brochure
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA) 
    Award for Survivor Guide
  • 2014 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Brand Identity
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA) 

    Award for Branding
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)

    Award for Buttons and Stickers

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PEEK BEHIND THE CURTAIN  Download our Case Study

Smiles Built from a Love of the Outdoors.

Two Oregon-based orthodontics had combined their practices and wanted a new brand identity that would be warm and friendly without coming across as too infantile or baby-ish for their 8-17 year-old market. There aren’t a lot of teenagers that are excited about getting braces. Straight teeth? Yes. A mouth full of metal? Not so much. Our strategy was to create a brand experience that was structured around an adventurer/wilderness feel to refocus the patient’s fear of getting braces to “surviving braces”.

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    Similar to surviving a wilderness adventure. The outdoor theme also pays homage to the many outdoor activities Oregon has to offer. For the logo, the bear looks like it was plucked off the top of a totem pole and is the “pillar” for the brand. The colors choices were picked to invoke a warm and cuddly (yet masculine) feel. Playful copy was incorporated throughout the printed and promo materials to align with the brand. In production now is their patient take-home pack titled “How to Survive Braces”—a 36-page survivor guide on getting through the ordeal. After they get their braces off, they’re rewarded with a  “I Survived Braces” t-shirt.

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test monki, paventy and brown orthodontics, brochure design, how to survive braces, braces survivor guide, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, how to survive braces, braces survivor guide, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, how to survive braces, braces survivor guide, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, how to survive braces, braces survivor guide, orthodontic brand

 

“We have a new verb in our office −Testmonki it!”

−Brett Brown, DDS

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test monki, paventy and brown orthodontics, brochure design, types of braces brochure, orthodontic brand
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test monki, paventy and brown orthodontics, brochure design, business card designs, square business card, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, appointment card design, orthodontist appointment card, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, appointment card design, orthodontist appointment card, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, appointment card design, orthodontist appointment card, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, appointment card design, orthodontist appointment card, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, appointment card design, orthodontist appointment card, orthodontic brand
test monki, paventy and brown orthodontics, postcard design, print design, brand identity, branding, orthodontic brand
test monki, paventy and brown orthodontics, postcard design, print design, brand identity, branding, orthodontic brand
test monki, paventy and brown orthodontics, postcard design, print design, brand identity, branding, orthodontic brand
test monki, paventy and brown orthodontics, postcard design, print design, brand identity, branding, orthodontic brand
test monki, paventy and brown orthodontics, logo design, brand idea, brand strategy, orthodontic logo, brand identity
test monki, paventy and brown orthodontics, brochure design, types of braces brochure, orthodontic brand
test monki, paventy and brown orthodontics, brochure design, types of braces brochure, orthodontic brand
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test monki, paventy and brown orthodontics, brochure design, types of braces brochure, orthodontic brand
test monki, paventy and brown orthodontics, button design, print design, brand identity, branding, orthodontic brand

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9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

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All Rights Reserved

Brad Petak