Coming from a family background of orthodontists, our client wanted a unique brand that reiterated the importance of family while blending art & science. Because family is so rooted in the community, the logo is three hand-drawn trees that brought an artist element to the brand. For a clean, scientific feel, we used a ton of white space. When it came to environmental signage in office, we brought in organic textures of nature, along with an easy solution to showcase new patients, that spoke to the brand as a whole.
The three trees—two identical and one unique—symbolize the owner’s three children, including a set of twins.