A business coach came to us to create her a business name, tagline, and brand identity. She loves animals and wanted a name that got her clients excited about their new journey they would be starting with her. When we tackled her new name, LEAP just “jumped” into our heads. We chose a color palette that represented the excitement and passion LEAP has for their clients.
It aligns with the “A” in LEAP, as well as represents upward movement that LEAP achieves with each of their clients.
Notice the “>” graphic element throughout the deliverables?