Talk to Test Monki and take your brand to the next level.

"WE, AS A SPECIES, ARE ADDICTED TO STORY. EVEN WHEN THE BODY GOES TO SLEEP, THE MIND STAYS UP ALL NIGHT, TELLING ITSELF STORIES."

  • JONATHAN GOTTSCHALL
    AUTHOR

HUMANS AREN'T PRACTICAL

If we were practical, we wouldn't buy Ferraris, $5 cups of coffee, or $3k purses. Why do we buy (or at least want to buy) those things? Simple. Emotion (and then we back our decision with rationale). Or if you believe that emotion is just for girls (or the weak), then call it instinct, intuition, or "gut feeling"...we're talking about the same thing in this instance.

Human psychology is a fascinating science. That's why Test Monki is constantly studying the latest in neuromarketing. Customers make decisions based on a large number of factors and although it is impossible to influence them all, we try to strike a balance between appealing to BOTH the emotional and rational sides of your target audience's brain.

EXPERIENTIAL BRANDING

A powerful brand is one that can be more than just seen—it can also be smelled, tasted, touched and heard and is expressed at every touch point. An experiential brand creates a much deeper level of engagement because it creates a complete experience that envelopes its audience.

SMELL

Smell is arguably the strongest of senses. There are more connections between the olfactory region of the brain to the place where emotional memories are processed than any of the other senses we have. 75% of our emotions are generated by smell (women are more sensitive to smells than men).

ROLLOVER THE CIRCLES BELOW TO READ MORE ON EXPERIENTIAL BRANDING

IT'S ESTIMATED
40%

OF FORTUNE 500
BRANDS WILL HAVE A
SENSORY BRANDING
STRATEGY

WOMEN BUY
80%

OF PRODUCTS
SOLD

80%

OF ALL THE IMPRESSIONS WE FORM WHEN COMMUNICATING WITH OTHERS ARE
NONVERBAL

75%

OF BUYING DECISIONS
ARE BASED PURELY
ON EMOTION

91%

OF CUSTOMERS SAY MUSIC HAS AN EFFECT
ON THEIR SHOPPING BEHAVIOR

84%

OF PEOPLE IN A STUDY SAID THEY WERE MORE LIKELY TO BUY IN A SCENTED ROOM

Market Street

9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

Brad Petak

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All Rights Reserved