Giving a Hoot About Great Smiles

Dr. Hughes and team wanted a brand that 1) showcased their ties to the community 2) stood out amongst the competition and 3) created an emotional connection with their target market—moms. Being located in The Woodlands, we felt he needed his brand identity to represent the “woodsy” feel. All his marketing material has a rich wood texture and a sweet, owl character named Owlbert that makes any mom (or dad) go “awww.”

  •  

    Dr. Hughes also needed a kids club logo for the little ones too young for braces but that still wanted to be part of the practice. Hughes ‘lil Hoots was created along with the nest of baby owls for the logo. Their tagline even aligns with the “parent” company—so instead of “established in 2001” they were “hatched in 2001”.

test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand

HUGHES & COZAD ORTHODONTICS

The Woodlands, TX

INDUSTRY

Healthcare: Orthodontics

SERVICES

  • Brand Idea
  • Brand Strategy
  • Brand Identity
  • Logo Design
  • Corporate Identity
  • Social Media Design and Development
  • Social Media Campaigns
  • Office Info Card
  • Community Tree Wall
  • Branded Collateral
  • T-shirts
  • Characters
  • Holiday Promotions
  • Print Ads

AWARDS & RECOGNITION

  • 2016 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Gold Award for Out of the Woods Guide for Collateral Material
  • 2016 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Silver Award for Out of the Woods Guide for Calendars
  • 2016 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Silver Award for Into the Woods Guide for Collateral Material
  • 2016 INTERNATIONAL DESIGN AWARDS
    IDA Design Awards
    Bronze Award for Into the Woods Guide for Catalogs
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Houston Rodeo Promotion Poster

SHARE THIS PROJECT

test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, envinronmental design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, collateral design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, collateral design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, custom character design, branding, brand strategy, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, todd hughes orthodontics, kraft folder design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand
test monki, hughes & cozad orthodontics, print ad design, branding, brand strategy, brand identity, the woodlands, texas, orthodontist brand

»

HERE'S SOMETHING WE THINK YOU'LL REALLY LIKE:

Talk to Test Monki and take your brand to the next level.

Market Street

9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

© 2017 Test Monki, LLC.
All Rights Reserved

Brad Petak