The Power of Red

One of the biggest challenges a company faces is how to structure and manage their portfolio of brands. Having the right brand architecture creates an easily identifiable communication system that puts brand equity where it belongs. With 13 PSLs and over 1,000 products, services, and solutions available to their clients, Halliburton was at a crossroads where inaction could lead to increased dissonance, churn, and cost.

  •  

    Test Monki worked with the C-Suite, Executives, and Corporate Marketing team to put a strong brand system in place, developing a new and improved brand strategy, brand platform (messaging), and a simplified brand identity. The goal was to create a unified brand look across PSLs that was operational in the sense that marcom teams across the globe could execute effectively and deliverables would always be recognizable as being Halliburton.

test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design

HALLIBURTON

Worldwide

INDUSTRY

Oilfield Services

SERVICES

  • Qualitative Research
  • Quantitative Research
  • Competitor Research and Analysis
  • Brand Audit & Assessment
  • Brand Equity Analysis
  • Brand Strength Measurement
  • Brand Strategy
  • Brand Platform
  • Brand Messaging
  • Brand Identity System
  • Brand Consulting
  • Brand Anthem Book
  • Brand Guidelines
  • Deliverable Design
  • Template Development

AWARDS & RECOGNITION

  • 2017 AMA HOUSTON CRYSTAL AWARDS
    Finalist for Branding/Rebranding

SHARE THIS PROJECT

test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand anthem,brand consulting, brochure design, graphic design, print design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand guidelines, brand messaging, brand identity systems, graphic design
test monki, halliburton corporate, qualitative research, branding, brand strategy, deliverable design,brand messaging, graphic design
test monki, halliburton corporate, qualitative research, branding, brand strategy, deliverable design,brand messaging, template design

HERE'S SOMETHING WE THINK YOU'LL REALLY LIKE:

»

Talk to Test Monki and take your brand to the next level.

Market Street

9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

© 2017 Test Monki, LLC.
All Rights Reserved

Brad Petak