People are passionate about their yards. Lawncare maintenance is a crowded, competitive business, especially in The Woodlands, Texas. Along with delivering high quality service every visit, being able to be noticed and remembered can make or break a business in this industry. We focused on the emotional connection of a memorable brand around the name “Grass Chopper” and brought it to life with a custom-created grasshopper character riding a modified lawnmower to be a chopper.
When doing our research, we actually found a photo of a lawnmower that was turned into a motorcycle.