What Kid Doesn’t Like to Horse Around?

We were tasked with creating a one-of-a-kind brand for a pediatric dentist that revolved around horse riding, one of the most popular sports and pastimes of the Southern Pines area. Our challenge was to execute this horse racing/derby theme without coming across as kitschy, cheesy, or predictable. The client also didn’t want something too Vegas-style or off-putting for parents. We were able to spin what is traditionally thought of as an activity for an older demographic in a way that was fun and whimsical.

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    Not only was the visual identity created, but we also took the client’s dull dentistry language and turned it into content that was imaginative for children. Before “opening day”, the client wanted to do a generic direct mail postcard that said “we’re open”. We took that idea a step further by enhancing the brand experience by designing an announcement card with tear-off ticket/business card that would pique the interest of local parents and clients. That branded racing feel was veined throughout all print, digital, and environmental pieces. The children even get to go to the Winner’s Circle if they don’t have any cavities and get their picture taken while siting on a life-size horse. Each patient room is cleverly named after a famous race horse. For their reward program, the kids earn “Derby Dollars” which are even signed by Toby, the Dental Derby jockey.

test monki, dental derby, logo design, brand identity, brand strategy, pediatric dentist logo
test monki, dental derby, websites, web design, website design, digital strategy, pediatric dentist website, dentist website

DENTAL DERBY

Southern Pines, NC

INDUSTRY

Healthcare: Pediatric Dentistry

SERVICES

  • Brand Identity
  • Logo Design
  • Secondary Graphic
  • Announcement Card
  • Patient Score Card
  • Dental Derby Dollars
  • Correspondence Card
  • Doctor Referral Slip
  • Curated Stock Photography Library
  • Website Design and Development

AWARDS & RECOGNITION

  • 2017 GRAPHIS LOGO DESIGN 9 & LETTERHEAD 8
    Silver Winner for Logo
  • 2017 GRAPHIS DESIGN ANNUAL AWARDS
    Merit
    Award for Brand Identity
  • 2015 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2015 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Website Design
  • 2015 AMERICAN WEB DESIGN AWARDS
    Graphic Design USA (GDUSA)

    Award for Website Design
  • 2014 INTERNATIONAL DESIGN AWARDS
    Bronze Award for Brand Identity
    (GDUSA)
  • 2014 INTERNATIONAL DESIGN AWARDS
    Honorable Mention for Announcements
  • ADOBE MUSE SITE OF THE DAY
    Featured Site of the Day (February 11, 2015)
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)

     Award for Announcement Card
  • 2014 AMERICAN GRAPHIC DESIGN AWARDS
    Graphic Design USA (GDUSA)

    Award for Branding
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Brand Identity
  • 2014 HEALTH + WELLNESS DESIGN AWARDS
    Graphic Design USA (GDUSA)
    Award for Patient Score Card

SHARE THIS PROJECT

test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, logo design, brand identity, brand strategy, pediatric dentist logo
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding

...a continuous stream of compliments from colleagues, patients, and members of
the community.”

—Jose Cangas, DDS

 

 

“Our Dental Derby brand has been incredibly well received by our community.  We have received...

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test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, logo design, brand identity, brand strategy, pediatric dentist logo
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist collateral, print design, brand identity, branding, dentist branding
test monki, dental derby, pediatric dentist graphic design, dentist business card, print design, brand identity, branding, dentist branding,

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HERE'S SOMETHING WE THINK YOU'LL REALLY LIKE:

Talk to Test Monki and take your brand to the next level.

Market Street

9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

© 2017 Test Monki, LLC.
All Rights Reserved

Brad Petak