Creating an Identity that was a Piece of Teacake

Dee’s Teacakes all started with Dee baking teacakes for her daughter over 25 years ago. After years of people telling her she should sell them to the world, that’s exactly what she decided to do. Dee’s main concern was 1) she wanted to make sure that everyone knew they were eating a “Dee’s Teacake”  and 2) nobody would know what a teacake was. To solve her number one concern, we made sure her namesake and face were in the logo. And to make sure everyone knew what a teacake was? The tagline says it all.

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    Test Monki designed a brand identity that evoked a vintage bake shoppe. One of Dee’s marketing pieces is her Info/Order Sheet. It starts out as a double gatefold so it looks like a chocolate bar. The first unfold tells you the story behind the brand. Upon the second fold, you can walk through the steps needed to get your own custom teacakes.

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DEE'S TEACAKES

Houston, TX

INDUSTRY

Food Service: Catering

SERVICES

  • Brand Strategy
  • Brand Identity
  • Tagline
  • Logo Design
  • Business Card
  • Info/Pricing Sheet
  • Packaging Insert
  • Website Design and Development

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test monki, dee's teacakes, branding, bakery branding, bakery business cards, bakery packaging, packaging design
test monki, dee's teacakes, branding, bakery branding, brand experience, logo design, bakery logo, cookie logo
test monki, dee's teacakes, branding, bakery branding, bakery packaging, packaging design
test monki, dee's teacakes, branding, bakery branding, brand experience, logo design, bakery logo, cookie logo

 

So far, lemon is our
favorite flavor.

 

EVERY TIME WE NEEDED TO MEET WITH DEE, WE MADE SOME EXCUSE TO MEET IN PERSON BECAUSE SHE ALWAYS BROUGHT TEACAKES.

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test monki, dee's teacakes, branding, bakery branding, bakery business cards, bakery packaging, packaging design
test monki, dee's teacakes, branding, bakery branding, bakery website, web design, website, website design, ecommerce

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9595 Six Pines Drive,
Suite 6235

The Woodlands, Texas 77380

Main 281.323.4903

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All Rights Reserved

Brad Petak