With a name like Crazy Horse Trucking, there had to be a fun yet cohesive brand identity to align with the name. Our client wanted to focus on communicating safety, reliability, and timeliness but still be approachable. We knew the brand had to be masculine enough to appeal to a trucker’s rugged career. All the collateral and the website speak to their intended markets with strong imagery and bold typography that resonate with clients and the employees who proudly wear the Crazy Horse name.
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