As a $14 billion (with a “b”) company, working with Cooper Industries grew from Test Monki designing one brochure to becoming one of their strategic partners. Cooper’s seven divisions had always released products to the market separately. We helped Cooper market the New Product Introductions together as One Cooper. The One Cooper Spotlight was born and educated distributors and customers all upcoming events, training classes, and new product launches in one shot instead of from seven different divisions.
This monthly campaign involved an email blast, landing page, interactive PDF, and a printed brochure. Cooper Industries also held annual customer and employee appreciation events, where we created top secret themed invites for the ones held at the Spy Museum in Washington, DC, as well as one for their event held at the San Diego Zoo. And to top it off, we helped brand Cooper Industries’ technology centers, created logos for their CoSpec specifications center, and guided in the creation of a brand guidelines for use on their green logo.