Betches is an entertainment, lifestyle brand. Everything a “Betch” associates with is trendy, every guy wants to date her, and every girl is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited in line at a club or bar in her life. A Betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold.
Before the brand officially launched, the new, private label clothing tags were used as a “pre-launch” sneak peek into the new, sophisticated yet still snarky rebrand. This 2015 Luxe Collection LookBook was sent out to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.