Serving both the consumer and commercial market, ABS Metal Recycling allows people and businesses to get paid for materials that would otherwise be thrown away. Not only was ABS competing against players in the marketplace that have been around for decades, but they also needed to educate people on what can be recycled for money. You would be amazed at what we throw away everyday that could get you some nice moo-la.
Rather than focus ABS’s brand strategy on gimmicks just to get people in the door, we polished (pun intended) up their brand identity, establishing a sense of legitimacy and credibility to their brand. Their business card is printed with a copper metallic ink and we created branded graphics to help visually educate and motivate people to recycle. A website was built to complement the brand and provide any and all information needed to get people recycling right away.
THERE WAS A STRATEGIC REASON FOR IT SINCE COPPER IS ONE OF THE MOST EXPENSIVE METALS TO RECYCLE (BESIDES PRECIOUS METALS).
NOTICE THE METALLIC COPPER INK ON THE BUSINESS CARDS?